This article discusses creating new products is something everyone must do, but you may wonder at times how anyone succeeds. The pressures of creating a new product, assessing the risks involved, and getting the product out to market first (never later than second) are overwhelming. Companies that find success through innovation will choose to repeat this practice. The aim of the team design is to let designers with different engineering strengths and backgrounds add perspective, and to prevent the main designers on a project from losing perspective. Some successful companies combine their product development work with downstream engineering and production teams. Software should be easy to learn and to understand, and should not have any pitfalls when someone makes last-minute changes. It is a benefit to allow different specialist areas to have input at any time without affecting the design data.
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September 2007
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The Path to Invention
Some Companies Have Found a Way to Reach an Elusive Goal.
Uti Mahle is vice president of marketing at Co Create Software in Sindelfingen Germany.
Mechanical Engineering. Sep 2007, 129(09): 37-38 (2 pages)
Published Online: September 1, 2007
Citation
Mahle, U. (September 1, 2007). "The Path to Invention." ASME. Mechanical Engineering. September 2007; 129(09): 37–38. https://doi.org/10.1115/1.2007-SEP-4
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