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Papers: Incorporating user needs into engineering design

Communicating Consumer Needs in the Design Process of Branded Products

[+] Author and Article Information
Golnoosh Rasoulifar

University of Michigan,
216 Gorguze Family Laboratory,
2609 Draper Drive,
Ann Arbor, MI 48109-2101
e-mail: Golnoosh.rasoulifar@gmail.com

Claudia Eckert

Professor
MCT Laboratory,
Open University,
Milton Keynes MK7 6AA, UK
e-mail: claudia.eckert@open.ac.uk

Guy Prudhomme

Associated Professor
G-SCOP Laboratory,
University of Grenoble Alpes,
CNRS, Grenoble F-38000, France
e-mail: guy.prudhomme@g-scop.inpg.fr

1Corresponding author.

Contributed by the Design Automation Committee of ASME for publication in the JOURNAL OF MECHANICAL DESIGN. Manuscript received September 15, 2014; final manuscript received January 24, 2015; published online May 19, 2015. Assoc. Editor: Bernard Yannou.

J. Mech. Des 137(7), 071404 (Jul 01, 2015) (9 pages) Paper No: MD-14-1612; doi: 10.1115/1.4030050 History: Received September 15, 2014; Revised January 24, 2015; Online May 19, 2015

User preferences in design process of branded products are addressed through several layers of mediation occurring at the interfaces between consumers, product designers, and engineering designers, whereby product designers act as proxies for consumers. Rather than interacting directly each group makes assumptions about the consumer needs and preferences, which are not explicitly communicated. This paper explains the mediation layers between design team and consumers through a literature based framework of branded product emotions. The mediation in the design team is explained through a case study of communication across disciplinary boundaries.

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Topics: Design , Teams
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Figures

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Fig. 1

Several mediation layers

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Fig. 2

Framework of branded product emotions

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Fig. 3

Awareness of importance of different data types for product designers

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Fig. 4

Awareness of importance of different data types for engineering designers

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Fig. 5

Average level of importance accorded to each information to be exchanged

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Fig. 6

Use and efficiency of product representations for the communication

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