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Research Papers

Choice Modeling for Usage Context-Based Design

[+] Author and Article Information
Lin He

Mechanical Engineering,  Northwestern University, 2145 Sheridan Road, Tech B224 Evanston, IL 60208linhe@u.northwestern.edu

Wei Chen1

Mechanical Engineering,  Northwestern University, 2145 Sheridan Road, Tech B224 Evanston, IL 60208weichen@northwestern.edu

Christopher Hoyle

Mechanical, Industrial, and Manufacturing,  Oregon State University, 204 Rogers Hall, Corvallis, OR 97331chris.hoyle@oregonstate.edu

Bernard Yannou

Ecole Centrale Paris,  Laboratoire Genie Industriel, Grande Voie des Vignes, 92290, Chatenay-Malabry, Francebernard.yannou@ecp.fr

1

Corresponding author

J. Mech. Des 134(3), 031007 (Feb 29, 2012) (11 pages) doi:10.1115/1.4005860 History: Received May 12, 2011; Revised January 17, 2012; Accepted January 23, 2012; Published February 28, 2012; Online February 29, 2012

Usage context-based design (UCBD) is an emerging design paradigm where usage context is considered as a critical part of driving factors behind customers’ choices. Here, usage context is defined as all aspects describing the context of product use that vary under different use conditions and affect product performance and/or consumer preferences for the product attributes. In this paper, we propose a choice modeling framework for UCBD to quantify the impact of usage context on customer choices. We start with defining a taxonomy for UCBD. By explicitly modeling usage context’s influence on both product performances and customer preferences, a step-by-step choice modeling procedure is proposed to support UCBD. Two case studies, a jigsaw example with stated preference data and a hybrid electric vehicle example with revealed preference data, demonstrate the needs and benefits of incorporating usage context in choice modeling.

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Copyright © 2012 by American Society of Mechanical Engineers
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References

Figures

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Figure 1

UCBD influence diagram based on Belk’s S-O-R paradigm

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Figure 2

Choice modeling for usage context-based design

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Figure 3

Sample user survey questionnaire for phase I

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Figure 4

Choice probability of target population under different usage contexts

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