Research Papers

Appraisal of New Product Development Success Indicators in the Aerospace Industry

[+] Author and Article Information
Afrooz Moatari Kazerouni

 Department of Management Engineering, Engineering Design and Product Development Section, Technical University of Denmark, 2800 Lyngby, Denmarks080937@student.dtu.dk

Sofiane Achiche

 Department of Mechanical Engineering, Design and Manufacturing Section, École Polytechnique de Montréal, University of Montreal, Montreal, Quebec, Canada H3T 1J4sofiane.achiche@polymtl.ca

Onur Hisarciklilar

 Department of Mechanical Engineering, McGill University, Montreal, Quebec, Canada H3A 2K6onur.hisarciklilar@mcgill.ca

Vincent Thomson

 Department of Mechanical Engineering, McGill University, Montreal, Quebec, Canada H3A 2K6vincent.thomson@mcgill.ca

According to the Canadian ASME scale [27].

J. Mech. Des 133(10), 101013 (Oct 25, 2011) (11 pages) doi:10.1115/1.4004974 History: Received January 28, 2011; Revised August 12, 2011; Accepted August 22, 2011; Published October 25, 2011; Online October 25, 2011

Assessing performance in developing new aerospace products is essential. However, choosing an accurate set of success indicators to measure the performance of complex products is a nontrivial task. Moreover, the most useful success indicators can change over the life of the product; therefore, different metrics need to be used at different phases of the product lifecycle (PLC). This paper describes the research undertaken to determine success measurement metrics for new product development (NPD) processes. The goal of this research was to ascertain an appropriate set of metrics used by aerospace companies for assessing success during different phases of the PLC. Furthermore, an evaluation of the differences and similarities of NPD success measurement was carried out between aerospace companies and the nonaerospace companies practicing in the business-to-business (B2B) market. Practical case studies were carried out for 16 Canadian and Danish companies. Seven companies belong to the aerospace sector, while nine are nonaerospace companies that are in the B2B market. The data were gathered from relevant product managers at participating companies. The outcomes of this research indicate that: (1) the measurement of success of aerospace NPD practices depends on the PLC phase being measured, (2) product and process management performance are the more important indicators of success in the early PLC phases with revenue and market share indicators being important during late phases, and (3) there are reasonable similarities in success measurement between aerospace and nonaerospace B2B companies. Sets of metrics for measuring success during each PLC phase of aerospace products are proposed, which can guide companies in determining their ideal practices.

Copyright © 2011 by American Society of Mechanical Engineers
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Figure 1

Product lifecycle model

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Figure 2

Partial screen printout of the questionnaire form

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Figure 3

Importance trend lines for success dimensions in the aerospace industry

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Figure 4

Success dimensions for the aerospace companies through the product lifecycle

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Figure 5

Correlation among aerospace PLC phases

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Figure 6

Top product development metrics

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Top product introduction metrics

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Top low level sales metrics

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Figure 9

Top high level sales metrics

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Figure 10

Top declining sales metrics

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Figure 11

Pair-wise comparisons of dimensions—aerospace versus nonaerospace B2B companies (lower values mean more important)




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