An Approach for Product Line Design Selection Under Uncertainty and Competition

[+] Author and Article Information
Hui Li, Shapour Azarm

Department of Mechanical Engineering, University of Maryland, College Park, MD 20742

J. Mech. Des 124(3), 385-392 (Aug 06, 2002) (8 pages) doi:10.1115/1.1485740 History: Received December 01, 2000; Online August 06, 2002
Copyright © 2002 by ASME
Topics: Design
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Grahic Jump Location
Bottom-up overall framework for product line design selection
Grahic Jump Location
Schematic of a selection approach for a product line
Grahic Jump Location
GA representation of: (a) a single design alternative, and (b) a candidate product line
Grahic Jump Location
Utility distribution of nearly balanced, (a), (c), and unbalanced, (b), (d), product lines with two and three variants
Grahic Jump Location
Normalized attribute levels for Pareto solutions in scenario 1 (without commonality)
Grahic Jump Location
Expected NPV of profit and expected market share for best candidate product lines identified in (a) scenario 1: without commonality, and (b) scenario 2: with commonality




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